We are pleased that the CGC MBMI Lab at The NorthCap University India is now fully operational, with students working on real-world business cases using the CGC business concept of ‘Multi Business Model Innovation,’ developed by Prof. Peter Lindgren CGC.

“The Institution’s Innovation Council (IIC), NCU, organised an interactive session on “Prototype Validation, Value Proposition Fit & Business Fit” at the Multi Business Model and Innovation Lab (MBMI Lab), NCU, led by Dr. Anmol Bhatia, Ph.D., President, IIC, NCU.

Students explored how to move beyond an idea by understanding prototype validation, customer needs, value propositions, product-market alignment and business feasibility. Through a hands-on activity, they tested their ideas, identified gaps, gathered customer insights and refined their solutions.

The session encouraged students to look at innovation from both technology and business perspectives, strengthening their entrepreneurial thinking, problem-solving skills and ability to turn ideas into viable solutions” The North Cap University Video LinkedIn