Business development is more than one business model
The MBMI concept consist of the following processes
The analyzing process:
Downloading (The MBMI participants listen and map the Business AS IS)
Seeing (Analyse and assess the Business Model from an outside view)
The Innovation process:
Sensing (Innovating Business Models (TO BE))
Presencing (Open will and assessment of the new Business Models)
The implementing process:
The concept is based on evidence-based research into existing business models and the development of new business models, as well as development and innovation in practical MBMI tools:
The Business Lab, the B-Board and the B-Star table with integrated business model tools.
The business Lab is designed to analyze exciting business models and develop new business models. Moreover, the B-Lab facilitate the social work processes among Business members or Business students.
The B-Lab is developed based on evidence-based research described in the book by Professor Lindgren:
The Multi Business Model Innovation Approach Part 1