Horizontal Research Thematic Areas

CGC six Horizontal Thematic Areas will support the twelve vertical research thematic areas and develop the CGC Business to be a global, well-structured and advanced business with the vision to function anywhere, anytime with anybody and anything. CGC will create and capture business across all vertical thematic areas. CGC will look for start-ups and BMs inside and between businesses. CGC will seek to fundraise and develop projects worldwide and will establish and engage in professional conferences, workshops and events around the world.
The digitalisation and virtualisation of BM and the CGC multi business model innovation platforms will be a major task for this horizontal thematic area.


Peter Lindgren

01. Multi Business Model Innovation & Technology – Horizontal
Yariv Taran
Yariv Taran
Aalborg University, Denmark

Multi-Business Model and Technology Innovation (MBIT)
CGC pursues an MBIT approach to bridge business to technology and as a research platform to understand deeper future business model ecosystems based on monetary and nonmonetary values. The MBIT approach horizontally bridges different technology domains on top of state-of-the-art MBIT research approaches and will be embedded as a basic concept, Business Model Innovation platform and research mind-set for CGC. CGC will help businesses strengthen their business models, MBIT, persuasive business models and technologies, multi business model libraries and pattern analysis through collaboration with top international partners in the aim to create, capture, deliver, receive and consume new business models, improved and new MBMI technologies, and improved and new business model ecosystems. CGC will be on the forefront of strengthening academic research and industrial partners’ positions, enabling growth in research and MBIT supported by Cross-/Inter-disciplinary technologies, and their applications for smart business models, smart business model ecosystems, smart villages, smart cities, smart countries, and smart global multi business model ecosystem.

02. Entre-, Intra- and Interpreneurship – Horizontal

Sofoklis Kyriazakos
CGC Aarhus University, Herning, Denmark

Sofoklis Kyriazakos’s profile

In the CGC context, “Entrepreneurial” refers to the establishment of a new business – a start-up. CGC aims at playing a major role in global entrepreneurship to support more people to become entrepreneurs – and to survive as such. CGC aims at “bridging” global entrepreneurial hotspots, whether in cities or rural areas.
In CGC parlance, “intrapreneurial” refers to the development and implementation of entrepreneurial skills amongst businesses employees to continuously look and ‘scout’ for new technologies and technological solutions and to bridge them with business models as a subsidiary of already existing businesses.
“Interpreneurial” refers to the application of creating and capturing new business models in networks of different competencies between different businesses globally.
CGC will strengthen all of the academic research and its applications, enabling growth between businesses with particular emphasis on symbiosis of smart business networks, smart villages, smart cities, smart countries and smart global ecosystem. CGC researchers focus on all aspects of entre-, intra- and interpreneurship.
CGC with Head of Finish Venture Capital group at Start-up Ole´in Spain April 2018
03. Techno Business Infrastructure – Horizontal

Per Valter

The main objective is the creation of guidelines for a syllabus on education about standardisation, persuasive technology, cybersecurity, AI, language and digitalisation of business models. Through this activity, CGC brings together other academic institutions, research centres and laboratories; international, regional and national standards development organisations (SDOs) and other interested regional bodies, government representatives, private-sector players and individuals.

Megatrend and Business Models
  • Augmented Reality / Virtual Reality
  • The Robot’s are coming
  • DeepMind AlphaZe – latest AI evolution.
  • Quantum Computer & Quantum Supremacy
04. Fundraising & Proposal – Horizontal
Marie Carmen
University Malaga, Spain

CGC will focus on establishing a large pool of fundraising activities around the world together with project funding to support CGC’s continued development and its members. CGC will continuously seek funding and project opportunities globally for CGC projects and will establish professional staff, procedures and knowledge based on high quality fundraising with a high success rate. It is important to CGC that its funded projects will be operated professionally and that CGC projects meet their success criteria and goals. This includes professional project and reporting management so that CGC will develop a strong reputation for raising funds as well as operating funded projects. The funding of the centre and individual projects will be a very large part of CGC’s activities and income.

05. CGC Events & Conferences – Horizontal
Dr Punnerumal

Mon Punnerumal
Mae Fah Luang University, Chiang Rai, Thailand

CGC intends to continuously develop a high standard of CGC events, conferences and workshops together with CGC partners worldwide. CGC will engage in annual CGC conferences and multiple CGC co-hosted events, conferences and workshops.
CGC will invited top keynote speakers from academia and the business world to present their latest achievements and expectations regarding future development.
GCG will develop a CGC standard for these activities to ensure that CGC-hosted and co-hosted events, conferences and workshops will become a brand and best practice.

CGC Conferenceonor quest at CGC supported Conference